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Email in Marketing Cloud Engagement
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            Subscribers with Enhanced Subscriber Features

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            1. Salesforce Help
            2. Docs
            3. Engagement: Email Studio

            Subscribers with Enhanced Subscriber Features

            Include the subscriber's email status when exporting individual subscriber data or when exporting an entire subscriber list in Email Studio for Marketing Cloud Engagement. You can also filter subscriber searches by status from the all subscribers list and the lists subscriber tab.

            This information applies to accounts with the enhanced subscriber features enabled.

            You must have a valid email address for each subscriber you plan to send an email to. A valid email address:

            • is less than 100 characters long
            • has no leading or trailing spaces
            • contains only supported ASCII characters
            Color Code Status Explanation

            Green

            Active subscriber icon
            		 Active

            A subscriber who meets either of these criteria is considered active.

            • No activities have occurred to make the subscriber's status bounced, undeliverable, unsubscribed, or deleted.
            • A subscriber whose status was bounced or undeliverable is recorded as having opened or clicked through a received email. In this case, the system changes the subscriber's status back to active.

            Yellow

            Bounced subscriber icon
            		 Bounced (Returned)

            A subscriber who meets the following criteria is considered bounced.

            • One or two soft bounces are received for the subscriber.
            • One hard bounce is received for the subscriber.

            Gray

            Undeliverable subscriber icon
            		 Held (Undeliverable)

            A subscriber who meets the following criteria is considered held (undeliverable).

            • Three hard bounces or three soft bounces are received for the subscriber and at least 15 days have passed since the first bounce.

              If the bounce was from a trusted domain, only one hard bounce is required. For the most current list of trusted domains, contact mc-deliverability@salesforce.com.

            Red

            Unsubscribe Subscriber Icon
            		 Unsubscribed

            A subscriber who meets any of the following criteria is considered unsubscribed:

            • The subscriber has requested to be removed from a single list, multiple lists, or all lists. The subscriber's status is changed to unsubscribed for the selected lists or at the all subscribers level.
            • An Engagement user manually unsubscribes a subscriber on a list, thus changing the status to unsubscribed for that list.
            • The subscriber submitted an AOL spam complaint. In this case, the subscriber's status is changed to unsubscribed at the all subscribers level.
              Deleted

            A subscriber who meets either of the following criteria is considered deleted:

            • An Engagement user deleted a subscriber from a list other than the all subscribers list. In this case, the subscriber's status for that list only is deleted.
            • An Engagement user has deleted a subscriber from the all subscribers list. In this case, the subscriber's global status is deleted.

            We do not recommend deleting subscribers. To prevent sending to a subscriber in a future send, update the subscriber's status to unsubscribed.
            • Add a Subscriber Manually
              Create Subscriber steps you through defining an individual subscriber in Email Studio. When you add one subscriber, you have the option of creating another individual subscriber with the same attribute selections. This information applies to accounts with the enhanced subscriber features enabled. If your account doesn’t have this feature enabled, refer to Subscribers without Enhanced Subscriber Features.
            • Imports
              To build subscriber lists, import data into Email Studio. For each member ID, you can run up to 10 imports simultaneously.
            • Search for a Subscriber
              Search for a subscriber using enhanced subscriber features in Email Studio for Marketing Cloud Engagement.
            • Modify Subscriber Data in Marketing Cloud Engagement
              View subscriber data and modify subscribers from subscriber properties in Email Studio. Regardless of where you access subscriber properties, changes you make take effect throughout the application.
            • Export Email Studio Subscribers by Status
              You can export subscribers based on subscriber status in Email Studio. This information applies to accounts with the enhanced subscriber features enabled. To export subscribers, account admin role or permission to access lists is required.
            • Update Subscriber Status
              Although it is possible to update a subscriber status in Marketing Cloud Engagement, it is discouraged.
            • Delete a Subscriber from Marketing Cloud Engagement
              Use Delete Subscriber to delete a subscriber in Email Studio.
            • Import File Requirements for Email Studio
              To ensure compatibility with Email Studio in Marketing Cloud Engagement, import files have some detailed requirements.
             
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