Email Studio Welcome Emails

Welcome emails are the most opened emails among subscribers and often the first impression of your company's email marketing. Send an Email Studio welcome email when a subscriber is added or joins a list. The Welcome Email feature doesn’t support imports, manually created subscribers, Smart Capture, or API.

For example, automatically send a welcome email when a subscriber joins a list. You can either create the email and assign it to the list or assign the welcome email later by using Manage Welcome Email. Welcome email sends use the Default Transactional send classification.

You can also attach a general welcome email to your All Subscribers list. Then, if someone subscribes to a list that doesn’t have an assigned welcome email, the All Subscribers email is sent instead. Make sure that the All Subscribers welcome email can be sent to any subscriber on any list.

The welcome email is sent via a triggered send, which is created, activated, and published when the list is created. The triggered send is in the Welcome Email Triggers folder under Triggered Sends.

We recommend including this information in the email:

• Topic of the list
• How often you intend to email the subscriber
• Reminder that they opted in