Add Contacts to a Campaign

Use the Add to Campaign activity to add Marketing Cloud Engagement contacts to a Sales and Service Cloud campaign.

1. Drag the Add to Campaign activity onto the canvas.
2. Hover over the Add to Campaign activity icon on the canvas.
3. To rename the activity, click Add to Campaign.
4. Click Configure.
5. Select a campaign.
   1. If the campaign isn’t shown, leave the campaign field blank and identify it using Campaign ID on Step 2.
6. To determine each new member's status, choose a value from the Campaign Member Status dropdown menu.
7. If Journey Builder can't match a contact entering the journey to a Salesforce contact, identify where a lead or contact ID is stored.
   Use the first option to search within Marketing Cloud Engagement with an ID value you already know. Enter this value in the search field, or navigate through attribute groups.
   Use the second option if you know which Marketing Cloud Engagement attribute contains a key value that matches a value in Sales Cloud. Use the key value to match the contact added to the campaign with a data record in Sales Cloud. To make this association, drag an attribute from the Marketing Cloud Engagement pane onto the Sales Cloud lookup field.
   Use both options to look up an ID. Then provide an attribute field where that ID value is found when looking it up is unsuccessful.
8. Select an option under If more than one record is found:.
9. Click Next.
10. To locate a specific attribute, click an attribute group in the Marketing Cloud column.
11. To view its path, hover over the name of the data extension.
12. Drag a Marketing Cloud Engagement attribute that identifies the campaign to the corresponding Sales and Service Cloud campaign value.
13. Use Set Fixed Values when the same value is used to identify the campaign each time.
14. Click Next.
15. Click Done.