MobileConnect Demographics Table

Descriptions of the fields of the demographics table in MobileConnect.

The MobileConnect demographics table contains these fields by default. Add more fields for attributes used to customize sends.

• Channel - Channel assigned to the subscription. 20 character maximum. Value is either Mobile, NULL, or blank.
• City - City where the contact lives. User-defined with a 200 character maximum.
• Contact ID - System-defined unique identifier for the subscriber.
• Created Date - The date when the contact was created as a MobileConnect subscriber
• First Name - Contact’s first name. User-defined with a 100 character maximum.
• Is Honor DST - Used with contact-specific time zone sending.
• Last Name - Contact’s last name. User-defined with a 100 character maximum.
• Locale - The country code in which the subscriber’s mobile number resides.
• Mobile Number - Mobile number designated to receive messages. 15 character maximum.
• Modified Date - The date on which the subscriber was last modified.
• Priority - The flag that identifies which mobile number to send to for a given content. Only Priority 1 numbers are sent to.
• Source - How a subscriber is added to the system.
• Source Object ID - Unique identifier for the process that brought the contact information into Contact Builder. 200 character maximum. This ID is pulled from the SMSJobID or MobileMessageID from Journey Builder Analytics.
• State - State where the contact lives. User-defined with a 200 character maximum.
• Status - Used by marketer to override subscription status. To prevent all future sends, set to inactive.
• UTC Offset - Used with blockout windows and Contact-specific Time Zone Sending.
• Zip Code - ZIP code where the contact lives. User-defined with a 20 character maximum.