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Beacon Terminology
Definitions of common beacon terms used in MobilePush in Marketing Cloud Engagement.
| Universally Unique Identifier (UUID) | A unique string of letters and numbers that is used to identify a beacon. This string is found on the beacon hardware. Enter the UUID exactly as listed when you create a beacon location. Also known as a Globally Unique Identifier (GUID). |
| Major | A value that groups a related set of beacons. |
| Minor | A value that specifies a particular beacon within a major group. |
| Proximity Messaging | Proximity messaging uses Bluetooth technology to notify nearby mobile devices of their proximity to a Beacon device and causes the device to display a push notification. |
| Magic fence | A magic fence tells the app which nearby geofences and beacon GUIDs to download. |
| Geofence | A virtual perimeter for a real-world geographic area. A geofence uses the GPS capability on a user’s device to determine their position. MobilePush can deliver a message when the user enters or exits the geofence. Geofences can be used with beacons. |
| Known beacon | A beacon that the app is tracking. |
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