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            Campaign Planning for Mobile App Events

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            3. Engagement: Mobile Studio

            Campaign Planning for Mobile App Events

            Start planning by creating an outline for a few potential campaigns. To build a successful campaign, consider the campaign goal, journey audience, and corresponding messages. Review how you can use your app event within the scope of the campaign.

            In-App Message Triggers

            Campaign Journey Audience Suggested In-App Message Content In-App Trigger Event (User Action) In-App Trigger Criteria (Action Details)
            Get push permission
            • New or onboarding users
            • Users who never opted in
            • Users who opted out [X] time ago
            		Enable push notifications to get the latest updates.
            • View Screen
            • Purchase
            • Sign Up
            • High-Value Action
            • First-Time High-Value Action
            • Screen name = [X]
            • Price over [X] dollars.
            Take a survey
            • All users
            • Loyal users
            		 Please take a moment to complete this brief survey.
            • View Screen
            • High-Value Action
            		 Screen Name = [X]
            Sign up for an account or complete a profile
            • Users who installed app 7 days ago and are still anonymous
            • Users who took action [X]
            		 Sign up to get access to [X].
            • App Open
            • View Screen
            • Purchase
            • High-Value Action
            		 N/A
            Cross-sell products Gold members To check out the latest offers, upgrade to this new feature.
            • View Item
            • Added to Cart
            		 Category Name = [X]
            Refer a friend Users who haven’t referred anyone Share your referral code with friends and get a coupon.
            • Purchase
            • High-Value Action
            		 CouponUsed = True
            Rate our app Users who haven’t taken [X] action more than 3 times in the last 7 days How do you like our app? Take a moment to review it in the app store
            • View Page
            • High-Value Action
            		 Screen Name = Checkout
            Try new update or feature Users who haven’t used a feature Now you can do [X] with our app.
            • App Open
            • View Screen
            • High-Value Action
            		 N/A
            Sign up for a newsletter Users who aren’t signed up for your email list Get the latest updates when you sign up for our email newsletter.
            • Save Item
            • High-Value Action
            		 Item Category = [X]

            Journey Builder Entry and Exit

            Journey Setting Journey Journey Trigger Journey Trigger Criteria Journey Content Type Journey Exit Trigger
            Single Entry Onboarding
            • App Install
            • Sign Up
            • Push Message Opt-in
            		 N/A Onboarding or nurturing
            • Sign up
            • Push opt-in
            • Used [X] feature
            Single Entry Try a new feature App Update App Version greater than [X] Mobile or email follow-up to highlight new feature Push opt-in
            Single Entry Promote other channels Push Opt-out N/A Inbox or In-App messages prompting to sign up for email or SMS. Long-running nurturing journey to ask for push opt-in again. N/A
            Single Entry Nurture (first-time action) First High-Value Action N/A Nurture or onboard to do more Geofence entered
            Single Entry Stop by Geofence Crossed Location = Tell them that they’re close and to check out an item or sale. Purchase with coupon
            Single Entry Send Coupon
            • Purchase
            • Complete Survey
            • Category = Golf
            • Price = over 50
            		 Send coupon a few days after user action. Newsletter sign-up
            Single Entry Redeemed Coupon Purchase
            • Coupon Used = TRUE
            • CouponType = Sponsor
            		 Follow up with more offers. Purchased [X] item
            Single Entry Timed Promotion
            • Purchase
            • View Item
            • High-Value Action
            • Price over $100
            • SKU = [X]
            		 Move user through your campaign or send promotions for related items.
            • Completed order
            • Completed survey
            • Completed profile
            Recurring Entry Abandoned Action
            • Started checkout
            • Started survey
            • Started profile
            		 N/A
            • 1-hour wait step.
            • Follow-up prompts to complete action.
            • Use AMPScript to personalize content.
            		 N/A
            Recurring Entry Customer Service
            • Ticket created
            • Help requested
            		 N/A Confirmation message N/A
            Recurring Entry Confirmation
            • Transfer complete
            • Updated order
            • Canceled purchase
            		   Confirmation message  
             
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