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Headers and Footers
Marketing Cloud Engagement can add text and images to the beginning and end of your email messages that ensures compliance with CAN-SPAM regulations.
Set this information as part of the send classification or customize how those headers and footers appear at an account level. Select whether email messages sent from this account include your choice of header and footer:
- System-default header and footer
- Custom header and footer specifically for that account
- No header and footer at all
New customers with branded accounts use custom headers and footers without any system default information. Existing customers can contact Salesforce Customer Support for assistance with configuring this setting.
Any email you send must include the following information, as represented by the following personalization strings:
| Element | Personalization String |
|---|---|
| A link to any available profile center | %%profile_center_url%% |
| A link to any available unsubscription service | %%unsub_center_url%% |
| The name of your business | %%Member_Busname%% |
| The physical street address of your business | %%Member_Addr%% |
| The city location for your business | %%Member_City%% |
| The state location for your business | %%Member_State%% |
| The ZIP code for your business | %%Member_PostalCode%% |
| The country location for your business | %%Member_Country%% |
Standard headers and footers already include this information. You can add this information to any custom headers you create. Manually add this information to text-only email messages.
To display headers and footers for custom templates, add <custom type="header" /> where you want the header to display and <custom type="footer" /> where you want the footer to display.
You can configure your account to ignore this validation, but you remain responsible for including all legally required information in your email messages. Use more personalization strings in your headers as necessary.
Enterprise, Enterprise 2.0, and Agency accounts must contact their account executive to enable this functionality for the account. Users of the Salesforce Marketing Cloud Engagement Connector v2 can’t use the %%subscription_center_url%% personalization tag.
Using a custom version of header or footers overrides any locale preferences for the default headers and footers.
Accounts using integrations, such as Marketing Cloud Connect or Microsoft Dynamics CRM, returns to the system default header and footer code when that account removes or upgrades its integration. This default occurs even when an account specifically overrides the header and footer code. Ensure that you copy all relevant header and footer code and replace it in your account following the change in integration.
- Implement Header and Footer Rules
To use standard header and footer content with the content you create in Marketing Cloud Engagement, enable header and footer rules.
