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Get Statistics for a Campaign
Monitor and analyze the effectiveness of a campaign. You can apply different filters to view activity and attribution metrics during a particular time period. To collect statistics, the campaign must have recorded campaign impressions.
Required Editions
| Permissions Needed | |
|---|---|
| To view campaign statistics: | Campaign Viewer or higher role |
- From the main navigation, in the Channels & Campaigns section, select the campaign channel and then select Campaign List.
- Find the campaign.
- Click Statistics.
-
Apply filters to focus your results. The campaign statistics recalculate after each
change.
Filtering Option Description Outlier Filtering This option is available if you configured outliers for the Catalog and Profile objects. If you turn on Outlier Filtering, you exclude outliers in campaign statistics. For example, a visitor placing an order significantly higher in value than the average order can skew the statistics for your campaign. Outlier filtering can exclude this order, resulting in a more accurate view of campaign performance. Results Filter Select a results filter to view campaign statistics only for visitors that meet the filter criteria. For example, the First Visit filter excludes visitors who didn’t complete the campaign as a first-time visitor. To see if campaign performance varies between devices, use the Device Type filter. You can also apply a segment that is configured as a filter. Attribution Type The two attribution types are view and click. View shows conversions from visitors who received a campaign impression during the selected time frame. Click shows conversions from visitors who click any tracked, clickable element of the campaign. Attribution Window The attribution window is the time period between visit impression and goal completion. The time period that you choose depends on how quickly you expect a visitor to convert after exposure to the campaign. For example, 30 minutes (the default) is the typical attribution window for a campaign designed to drive an immediate response, such as an email capture popup. Comparison Baseline You can compare campaign metrics against a baseline. For example, you can compare one experience to another or to a control experience to see which has a higher revenue or conversion rate.
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