Catalogs, User Profile Objects, and Promotions

Catalogs are collections of organized and related items that customers can purchase, view, or interact with.

• Catalogs
  Use catalogs for campaigns, promotions, recommendations, segmentation, reporting, and other key functions.
• User Profile Objects
  Gain a deeper understanding of your users by creating user profile objects.
• Campaign Promotions
  Offer your customers special deals or advertise specific products with campaign promotions in Marketing Cloud Personalization. A promotion is an image that encourages customers to click through for more details. You can deploy promotion images on a web page or in an email, including call-to-action messages or incentives to engage customers and achieve specific business goals. You can also use promotions with Einstein Decisions for rule-based decisions and machine learning to target customers in multiple channels.