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Marketing Cloud Personalization
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          Manage Open Time Email Campaigns

          Manage Open Time Email Campaigns

          Create and configure an open time email campaign.

          • Create an Open Time Email Campaign
            Generate a block of HTML code for an Open Time Email campaign and use it in your existing email marketing service to add personalized content for each recipient. After creating an Open Time Email campaign, you can clone it and reuse it with the same recipe for additional campaigns. You can also add exclusions and inclusions to your campaigns to tailor them to your overall email strategy.
          • Use Promotions in Email Campaigns
            Tailor email campaign experiences for each recipient using promotions, without using different copy or separate recipient segments. For each promotion, you can view detailed statistics, so you know what's working and can adjust what isn't. After you create a promotion, you can add it to an Open Time Email campaign. You can use the same promotion across multiple campaigns and experiences. For example, in one campaign, you can create a different experience for tablet, phone, and desktop users.
          • Create HTML Code for Your Email Campaign
            Generate HTML code that you can use to deliver personalized recommendations to campaign recipients. After generating the HTML code, insert it into the Open Time Email campaign in your email marketing service.
          • Capture Open Time Email Campaign URLs
            Use URLs from Open Time Email campaigns to import item images or link to catalog items in externally-managed email campaigns. For some email marketing services, you can use only the URLs from your Open Time Email campaign, and not the entire HTML code block generated using Personalization.
           
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