Filters and Global Goals

Establishing filters and global goals to better monitor the results of specific campaigns and gauge the impact of campaigns against overall business goals.

• Filter Strategy and Planning
  Create filters for use with reporting and campaign statistics, or use any default filters.
• Create a Filter
  Create filters for your dataset for use in reporting and campaign statistics. When you apply a filter, only the people who meet the filter category are included in the metrics. Global goals are the primary objectives that you want visitors or users to complete. A visitor or user completes a global goal when they join the corresponding segment. You can use filters in reporting and campaign statistics.
• Use Filters
  Use filters to view data on a more granular level. You can apply filters to data in certain reports or in campaign statistics.
• Global Goal Strategy and Planning
  Create filters for use with reporting and campaign statistics, or use any default filters. Create global goals (primary objectives) that you want your visitors to complete.
• Create a Goal
  Global goals are the primary actions that you want visitors or users to complete on your website, SaaS app, or mobile app. Because global goals are created from segments, you must first create a segment defined with the criteria that you want to use for the global goal. Any global goal can also be used as a filter.
• Use Goals
  Select a global goal in campaign statistics to display the number and the rate of goal completions for that global goal. Selecting a goal also adds a corresponding graph of these values over time below the summary. Global goals are recorded for all relevant activity from the time they’re created. It’s important to plan ahead and create goals before the activity you want to measure occurs.