Filter Strategy and Planning

Create filters for use with reporting and campaign statistics, or use any default filters.

Several default filters are available for you to use in reporting and campaign statistics, in addition to any you configured for your dataset. When you apply a filter, only the people who meet the filter category are included in the metrics.

Filters are recorded for all relevant activity from the time they’re created. With a default filter, you can see how first-time and repeat visitors performed for a campaign, so you can cater experiences to them. Or you can see how your campaign is performing on all devices, or only on mobile or only on desktop. It’s important to plan ahead and create filters before the activity you want to measure occurs.