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Guardian Metric Types
Personalization’s Guardian constantly monitors your site for several metrics. Understanding what Guardian is measuring is critical to understanding the information it displays about your site or your app.
| Item | Description |
|---|---|
| Events | Total of all events feeding into your Personalization dataset. |
| PurchasesPerCartAdd | Rate of purchases to cart adds. |
| CartAddsPerView | Rate of cart adds to item views. |
| OutOfStockRate | Rate of item views on out-of-stock products. |
| Login | Total logins for your site. |
| AddToCart | Total cart adds on your site. |
| ViewCategory | Total category views on your site. |
| ViewItemDetail | Total item detail views on your site. |
| ViewItem | Total item views on your site. |
| ConversionRate | Rate at which each user converts by placing an order on your site. |
| RevenuePerUser | Average revenue per individual user on your site. |
| Revenue | Total value of all orders placed on your site. |
| AverageOrderValue | Average value of all orders placed on your site. |
| Orders | Total orders placed on your site. |
| GoalCompletionRate | Rate of goal completions compared to total visit count. |
| GoalCompletions | Total goal completions for all users to your site. |
| SegmentMemberCount | Number of users in the selected segment. |
| DismissalRate | Rate of dismissals compared to total impressions. |
| Dismissals | Total dismissals across all campaigns on your site. |
| ClickthroughRate | Rate of clickthroughs compared to total impressions. |
| Clickthroughs | Total clickthroughs across all campaigns on your site. |
| Impressions | Total impressions across all campaigns on your site. |
| VisitDuration | Average visit duration. |
| VisitPageDepth | Average number of pages visitors viewed on your site. |
| VisitCount | Total visits for all visitors to your site. |
| DomLoadTime | Average domain load time for all visitors to your site. |
| PageLoadTime | Average page load time for all visitors to your site. |
| BeaconErrors | Total errors from the Marketing Cloud Personalization module of the Salesforce Interactions SDK, including sitewide JavaScript errors and integration errors. |
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