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Marketing Cloud Personalization
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          Identity System Setup for Mobile Apps

          Identity System Setup for Mobile Apps

          Use the Personalization identity system to identify and merge user profiles in your mobile app.

          • Identity System for Mobile Apps
            The Personalization identity system enables you to select a default identity attribute to match users between your mobile application and Personalization. Personalization uses only one identity attribute in looking up and merging mobile app events.
          • Configure the Identity System for Mobile Apps
            Select the identity attribute that Personalization uses for identity lookup and merging user profiles in mobile apps. If you have active mobile app campaigns, changing this setting can impact the content that appears for those campaigns.
           
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          Salesforce Help | Article