About Identity System Setup for Open Time Email

Before You Configure

Before configuring Personalization’s identity system for Open Time Email campaigns, make sure to review this information:

• Identity Types and Attributes
• Built-In Identity Types

Identity Types in Open Time Email Campaigns

The built-in email address identity type is the default identifier for Open Time Email campaigns. You can change the identity type that Personalization uses for identity lookup and merging user profiles. For example, if you have email address and loyalty ID as identity types, you can use the loyalty ID instead of email address.

Note Open Time Email campaigns require an identity type value of at least four characters.