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Troubleshoot User Merges in the Identity System
If you’ve confirmed that your Personalization identity system is configured correctly but users aren’t merging as expected, review these tips and considerations.

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If you’ve confirmed that your Personalization identity system is configured correctly but users aren’t merging as expected, review these tips and considerations.
| Permissions Needed | |
|---|---|
| To configure the identity system: | A role with Administrator permissions |
Users can only merge one time per visit, regardless of how many devices they’re active on. A “visit” starts from the first page view and ends after the user reaches 30 minutes of inactivity on the site. For example, if a user visits a homepage for the first time, exits, and then returns to the site 29 minutes later, the page views are still considered to be part of the first visit.

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