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            View the Live Event Stream

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            View the Live Event Stream

            Personalization captures user activity as events. The live event stream includes events for all of your website visitors.

            Required Editions

            Permissions Needed
            To view the event stream: All roles
            To export event data: Roles with “Audiences > Raw Event Data” permissions
            1. From the main navigation, select Reports | Event Stream.
            2. To search for a specific visitor’s events, enter the UserID in the keyword field.
            3. To narrow events by event type, select the Event Type from the dropdown.
            4. To see more information about the event, select an event to open the Event Detail pane. The pane includes this standardized data along with any custom attributes captured during the event:
              Attribute Description
              Timestamp The day and time when the event happened
              User ID The visitor’s known or anonymous Personalization ID
              Action The event that happened, such as Viewed Item
              URL The page URL involved in the event
              Client IP The visitor’s IP address
              User Agent The technology that captured the event, such as a web browser
              Beacon Version The version of the Personalization JavaScript Beacon (Marketing Cloud Personalization module of the Salesforce Interactions SDK) installed on the website
              contentZones The content zones present in the web event. A content zone is defined as an area on your site that a developer configured in the sitemap to make it eligible for personalization.
              pageType The defined page type captured in the site map for the page involved in the event
              Channel The channel where the event occurred, such as mobile, email, or web
              ItemAction If the event is an interaction, ItemAction shows the interaction defined for the event.
              Item If the event is an interaction, Item shows the items involved in the event.
              Campaign Stats If the event involves a Personalization campaign, Campaign Stats shows the campaign statistic tracked by Personalization.
            5. The event stream refreshes every 15 seconds.
            6. Some stream events are identified by an icon, including impressions, clicks, dismissals, and errors.
             
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