Web Data Stream Bundle Details

The web data streams bundle contains all mapped web data streams, along with your web schema definition.

These web data streams enable you to continue capturing the same information with the Data 360 SDK that you currently capture in Marketing Cloud Personalization. They provide the ability to explore Salesforce Personalization use cases by extending the current data model with the customization of Data 360.

When creating the web data streams bundle, the metadata download tool:

• Generates the bundle using a predefined naming format:

  <dataset_name>_Web_Bundle_Data_Streams, where <dataset_name> is the name associated with the Marketing Cloud Personalization dataset used

• Includes three Data 360 web data streams that align with your current Marketing Cloud Personalization data model.
  • Behavioral Events: Enables the capture of all engagement data
  • Identity Events: Enables the capture of individual attributes and identity information
  • Contact Point Email Events: Enables the capture of email addresses in situations where an event is received that contains only an email

The web data streams leverage both Salesforce SSOT objects for product and create custom engagement DMOs for all enabled Marketing Cloud Personalization catalog objects.

Each data stream contains predefined components needed for the schema. These schema components are automatically deployed during web stream deployment.

The process automatically maps event types to data model objects (DMOs) in the schema. In addition, for any non-product catalog object, the process creates an event type in the schema, and a corresponding DMO.

Event Type	Data 360 DMO
consent	Privacy Consebnt Log
userEngagement	Website Engagement
userQuery	Web Search Engagement
catalog	Product Browse Engagementq
cart	Shoppibng Cart Engagement
cartItem	Shopping Cart Product Engagement
order	Product Order Engagement
orderItem	Sales Order Product Engagement
identity	Individual, Contact Point Email
contactPointEmail	Contact Point Email

The metadata download tool includes these mapped DMOs, regardless of data model:

• Privacy Consent Log DMO
• Website Engagement DMO
• Web Search Engagement DMO

If the product catalog object is enabled in Marketing Cloud Personalization, the data streams also include the following mapped DMOs:

• Product Browse Engagement
• Shopping Cart Engagement
• Shopping Cart Product Engagement
• Product Order Engagement
• Sales Order Product Engagement