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Dynamic Message Content
You can use dynamic message content in your mobile campaigns to display the value of variables like mobile app user name, location, and email dynamically.
- Use Dynamic Values in Mobile Campaigns
You can add dynamic values, such as the mobile app user’s name, location, and email, to all mobile campaign types. - Add a Fallback Value for Dynamic Content
If dynamic content doesn’t appear because there’s no correlating value, you can add a fallback value that shows instead.

