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Use Dynamic Values in Mobile Campaigns
You can add dynamic values, such as the mobile app user’s name, location, and email, to all mobile campaign types.

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You can add dynamic values, such as the mobile app user’s name, location, and email, to all mobile campaign types.
| Available in: Premium Edition |
| Permissions Needed | |
|---|---|
| To create or edit mobile campaigns: | A role with Campaign Create/Edit permissions |
Personalization supports dynamic message content and Advanced Dynamic Message Content (ADMC) syntax. You can insert dynamic content into your mobile campaign messages, and dynamic values are populated with the stored value for the mobile app user in real time. For information about ADMC, see Salesforce Developer Documentation: ADMC Reference.
If Personalization can’t populate a dynamic value, the experience can’t trigger and, in
some cases, the campaign can’t display. You can use the #field syntax to provide a fallback value. See Add a Fallback Value for Dynamic Content.

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