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April 2021 Features in Interaction Studio
This functionality was released in April, 2021.
Interaction Studio Surveys
Interaction Studio Surveys make it easy for you to configure and deploy web surveys using an intuitive in-app survey editor and corresponding web template. You can direct surveys to customers or prospects based on the full set of campaign targeting logic available in Interaction Studio. Survey responses are captured and stored in real-time in each respondent's unified customer profile. Responses can be used for further experience targeting and segmentation during the same interaction so you can immediately act on the explicit data you capture. Survey's are available to premium edition clients.
Hotel Gear
Interaction Studio's Hotel Gear represents one of the first industry accelerator gears and is designed to help travel and hospitality clients maximize booking data. The Hotel Gear comes equipped with two ETLs (Booking and Booking Add-On) and five rules designed to reference the data brought in through segmentation and campaign targeting data feeds. The Hotel Gear is available to both Growth and Premium Edition clients.
Comparison Shopping
Comparison Shopping is a use case designed to identify customers who might be "deal shopping" and looking to find one of your products on a different site. Using the developer doc, you can configure your sitemap to recognize when a shopper highlights the name of one of your products on the product display page and then use this action to trigger a campaign experience encouraging the shopper to buy directly from you. This action can be configured as part of any sitemap.
