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Marketing Cloud Personalization
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          August 2021 Features in Interaction Studio

          August 2021 Features in Interaction Studio

          This functionality was released in August, 2021.

          Use Interaction Studio to Personalize Experience Cloud Websites

          Track user behavior in Experience Cloud to enhance the user profile in Experience Cloud and other marketing channels. Personalize across all marketing channels in the Experience Cloud platform. Drive a better customer experience while collecting and tracking key user behaviors. Understand your customer and inform experiences across all your marketing channels.

          Set aside three hours to complete this integration, which is available to all Growth and Premium Interaction Studio customers with Enterprise, Performance, Unlimited, or Developer Editions of Experience Cloud. Install and use Salesforce CLI to make the integration process easier. Read the solution kit for detailed instructions on how to:

          • Add an Interaction Studio JavaScript beacon to an Experience Cloud website.
          • Deploy Interaction Studio lightning web components such as Data Capture and Personalization to the Experience Cloud organization.
          • Add Data Capture and Personalization components to the Experience Cloud website.
          • Configure the Interaction Studio sitemap and web templates to work with Data Capture and Personalization components on the Experience Cloud website.
          • Understand which Interaction Studio use cases can be accomplished in Experience Cloud.
           
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