March 2021 Features in Interaction Studio

Server-Side Templates and Campaigns

Interaction Studio provides clients with the ability to configure testing and personalization at the server-to-server level. As of the most recent Interaction Studio release, the server-side campaign system can leverage a campaigns and templates system that mirrors the configuration process for Interaction Studio web campaigns. Key components of the release included:

• An in-app template builder interface for developers to construct Server-Side templates (in-app template editor also added for web templates)
• An enhanced in-app Server-Side campaign configuration screen for business users to apply the server-side templates
• A new application rule for business users to target certain experiences to multiple applications within a single campaign (e.g. POS, CRM, Mobile)

Business users can now collaborate with their development team to easily configure a single campaign that extends across multiple touch-points. Business user documentation on campaign building is Server-Side Campaigns and developer documentation is available on the Interaction Studio developer documentation site.