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October 2021 Features in Interaction Studio
The following functionality was released in October, 2021.
Customize the Customer Journey with Interaction Studio Journey Builder Activity
With Interaction Studio Journey Builder Activity, you can customize the customer journey using Interaction Studio customer identities, attributes, and actions. Journey Builder alerts Interaction Studio that a customer is on a journey. Then, Interaction Studio customizes any digital touch-points that each customer has with your brand, including your mobile app, website, and call center. And it connects these interactions to ensure a connected customer experience.
Where: This change applies to Professional, Corporate, and Enterprise Editions of Marketing Cloud since the feature is available in Journey Builder.
Who: To use this feature, you must have Interaction Studio User/Account Profile Create/Edit permissions and Journey Builder Automation Create, Edit permissions.
