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September 2021 Features in Interaction Studio
The following functionality was released in September, 2021.
Use More than One Identity in Your Serverside Campaigns
Now you can use more than one identity attribute in your Serverside Event API requests to get more flexibility when you configure Serverside campaigns. Previously, you configured requests to include one identity attribute for lookup and merge.
Why: Any identity attributes that you now provide in the request are used in lookup and merge. And you aren’t required to pass a default identity as user ID in the Serverside Event API. Instead, you can pass identities as user attributes to Interaction Studio.
Where: This change applies to Premium Edition.
Gain More Flexibility in Identity Setup with Profile ID
The Interaction Studio Multiple Identity System now has another built-in identity for export or merge. Profile ID is the new system-generated ID for each unique and known customer profile that gives you more flexibility when you set up your identity system.
Where: This change applies to Premium Edition.
User Profile Objects
You can now extend profile data storage by configuring Profile Objects containing user-specific or business-related catalog information. User Profile Objects increase customer access to existing data storage mechanisms for user profiles and provide a rules framework to help you use this data for segmentation and campaign targeting.
Why: Profile Objects eliminate the distinction between Item Types and Dimensions. And Catalog Objects now avoid the mistaken assumption that there’s a parent and child relationship between items and dimensions.
Who: To use this feature, you must have Configure Catalog and Profile Objects permissions.
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