Cohorts Report

Cohorts help you visualize the way your site visitors flow from one activity or status to another over an extended period. You see how the prevalence of certain goal activities changes over time so you can examine the net effectiveness of multiple campaigns pushing toward the same goal. You can also monitor how the general traffic to certain page groups changes to detect migrations away from or towards certain parts of your site.

• Use Cohorts Reports
  Use Cohorts reports to visualize the way your site visitors flow from one activity or status to another over an extended period.
• Create a Cohorts Report
  Create Cohorts reports to see how certain customer types completed an activity over a time period. For example, group visitors by the week that they first visited your site, and then see how long it took each group to complete an activity such as View Item.
• Read Cohort Reports
  Cohort reports give quick visual cues about a cohort’s pattern. Use the report to group visitors by different time periods, so you can view the data from different perspectives.