Results Reports

Understanding the metrics for revenue, the purchase funnel, and goal completions helps you optimize your personalization initiatives. Results reports include the Revenue Report, the Purchase Funnel Report, the Goal Comparison Report, and the Goal Completions Report.

• Revenue Report
  Use the Revenue report to compare first-time and returning visitors against various metrics.
• Purchase Funnel Report
  Use the Purchase Funnel Report to compare segments of visitors against all visitors based on segment membership, product views, adds to cart, and purchases.
• Goal Comparison Report
  Use the Goal Comparison Report to view a comparison of goal completions based on a filter.
• Goal Completions Report
  Use the Goal Completions report to view total goal completions and the completion rate.
• Filters and Global Goals
  Establishing filters and global goals to better monitor the results of specific campaigns and gauge the impact of campaigns against overall business goals.
• Campaign Statistics
  Use Campaign Statistics to measure the impact of your campaigns. The information available on the Campaign Statistics screen helps you analyze where you can make campaign changes to improve results.