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Consumption Report
Use the Consumption report to track org-wide total and dataset-specific consumption metrics. The metrics include monthly unique visitors, named individual profiles, batch export and import of data, cross-channel triggers, campaign responses, and events.
Consumption metrics are updated every 24 hours during nightly jobs. By tracking consumption metrics, you can:
- Understand org and dataset usage of the Personalization product, and better manage your current product consumption.
- Gain insights and visibility into potentially problematic implementations. By tracking your consumption metrics, you can better understand your current customer base and anticipate growth.
- Ensure that you’re using a product effectively across various areas by managing limits. If your consumption metrics are greater than your currently allocated volumes, you can proactively modify your implementations to improve entitlement usage.
Marketing Cloud Personalization Growth and Premium editions come with base consumption volumes. As your business needs change, you can add to your entitlements.
The Consumption report shows these metrics tables.
| Table | Description |
|---|---|
| Monthly Unique Visitors | The number of unique known and unknown users who visited a website or other available channel during the reporting month. This table shows all data available since November 2023. The Growth Edition supports up to 100,000 monthly unique visitors. The Premium Edition supports up to 500,000 monthly unique visitors. These limits are calculated as the average monthly unique visitor count for the past 12 months of your contract period. |
| Named Individual Profiles | The number of known, identified profiles created through login events, identification events, or data ingestion. This table shows all data available since April 2024. The Growth Edition supports up to 100,000 named individual profiles. The Premium Edition supports up to 500,000 named individual profiles. Named profiles are a cumulative metric equivalent to the total number of unique known users captured by Marketing Cloud Personalization across all your channels since the beginning of your contract. |
| Batch Export of Data | The cumulative number of profiles exported to an SFTP site using the Segment Exporter. This table shows available data for the past 12 months. With the Growth Edition, you can export three data rows a month for each licensed named individual profile. With the Premium Edition, you can export eight data rows a month for each licensed named individual profile. |
| Batch Import of Data | The cumulative number of data records imported from external systems or solutions to Personalization. This table shows available data for the past 12 months. With the Growth or Premium edition, you can load data from any source system, including a one-time initial load from each system. With the Growth Edition, you can load four data rows a month for each licensed named individual profile. With the Premium Edition, you can load 20 data rows per month. |
| Cross Channel Triggers | The number of cross-channel triggers that have activated campaigns. A cross-channel trigger is a specific event. These triggers activate campaigns based on user behaviors or interactions with catalog items. This table shows all data available since August 2023. You have four triggers per month for each named profile. Trigger usage is based on the number of triggers fired, even if they're later disqualified. |
| Campaign Responses | The number of real-time responses from monthly unique visitors that are directly associated with web, mobile, or call center campaigns. This table shows all data available since August 2023. Real-time responses in the same channel are limited to 1,000 campaign responses per month for each licensed monthly unique visitor |
| Events | An event is a user activity and can include message views, page loads, user actions, campaign activities, and catalog interactions. This table shows all data available since August 2023. |
