Referring Sources Report

Personalization starts the moment a visitor arrives on your site, so you want to know how they got there. Use the Referring Sources report to view how people arrived on your site so that you can customize your messaging for each visitor.

To attract visitors, you can use the information in the Referring Sources Report. Say for example your highest referring source is Facebook, but it has the highest bounce rate, and visitors referred by Facebook spend the least amount of time on your site. You can design a campaign to provide a second-chance message with a special call to action for those visitors.

The Referring Sources report supports two views.

Option	Description
Summary view	See key statistics on visitors referred by top sources. To see date, time, and revenue details, hover over the graph.
List view	Group data by referring sources such as domain or search term, UTM code, or location. You see information such as bounce rate, average visit duration, number of pages viewed, and average and total revenue. To export the data to a CSV file, click Export.

To see the Group By and Summary View, enable Catalog Settings > Revenue Tracking. Otherwise, only the List view is visible.

The Referring Sources report includes this information.

Value	Description
Name	Where visitors originated
Revenue	Revenue attributed to visitors from the source
Visits	Number of visits from the source
RPV	Revenue per visit
Percentage of total revenue	Percentage of total revenue attributed to visitors from the source
Bounces	Visits with a single page view
Bounce rate	Bounces divided by total visits
Average visit duration	Average length of time a visitor spends on the site
Average pages	Average number of pages viewed by visitors to the site