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Integrate Personalization with Account Engagement
Share data between Marketing Cloud Personalization and Marketing Cloud Account Engagement. Send segments and Open Time email components to Account Engagement. Receive ETL data feeds from Account Engagement for user, user attributes, and campaign events data.
Integration Overview
| Integration Feature | Description |
|---|---|
Direction |
To and from Marketing Cloud Account Engagement |
| Integration Type (Inbound) | Inbound data from Marketing Cloud Account Engagement:
|
| Integration Type (Outbound) | Outbound data to Marketing Cloud Account Engagement:
|
| Data Synchronization | Nightly or one-off file transfer Open-time email is real time |
How Integration Works
| Type of Data | Description |
|---|---|
| Segment push | Use Personalization’s Segment Exporter Gear to push segments to the Personalization SFTP so you can pull them into Marketing Cloud Account Engagement for enhanced targeting. For more information, see Export a Segment to the Marketing Cloud Personalization SFTP. |
| User and campaign data | Use Personalization’s ETL Integration to store users, user attributes, and campaign events, such as sends, opens, and clicks. For more information, see About ETL Data Feeds. |
| Open-time email | Power Marketing Cloud Account Engagement email with 1:1 offers or content and product recommendations at open time. For more information, see Create an Open Time Email Campaign. |
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