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Integrate Personalization with Audience Studio
Share data between Marketing Cloud Personalization and Marketing Cloud Audience Studio. Send file-based data to Audience Studio. Receive data from Audience Studio via client-side sync and ETL data feeds.
Integration Overview
| Integration Feature | Description |
|---|---|
Direction |
To and from Marketing Cloud Audience Studio |
| Integration Type (Inbound) | Data in from Marketing Cloud Audience Studio:
|
| Integration Type (Outbound) | Data out to Marketing Cloud Audience Studio:
|
| Data Synchronization | One-off or nightly |
How Integration Works
- Capture and store additional Marketing Cloud Audience Studio attributes as custom user profile attributes to inform Personalization segmentation and experience targeting.
- Help inform retargeting efforts by passing Personalization segment membership to the page.
- Pass Personalization segments using SFTP to Marketing Cloud Audience Studio for retargeting purposes.
For more information, see Export a Segment to the Marketing Cloud Personalization SFTP and About ETL Data Feeds.
See Also
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