About Integrating Personalization with Journey Builder

Integration Overview

How Integration Works

• Add a Personalization Activity to a Journey Builder journey, then use it to personalize the experience your users have with your website or mobile app based on recent journey interactions.
• Journey Builder passes actions, identifiers, and attributes you configure back to Personalization for identity merging, segmentation and targeting, and personalization.

For more information, see Export a Segment to Journey Builder.

Example Integrations

The Personalization and Journey Builder integration ties all of your customers’ experiences together—whether customers are on your website, talking to your call center, or entering loyalty numbers into your point of sale. Using Personalization Journey Builder Activity, when your customers open your mobile app or navigate to your website, they see banners and recommendations. These banners and recommendations are based on where the customers are in the journey you created in Journey Builder, such as a Back to School journey.

For example, while on a Back to School journey, a retail customer finishes purchasing uniforms for a student. Personalization Journey Builder Activity suggests a backpack that fits the age and color choices of the student.

Meanwhile, another customer on a bank’s Back to School journey signs up for a student checking account. Personalization Journey Builder Activity suggests a credit card that’s popular with college students, and helps build a credit profile.