Get Started with Marketing Cloud Next for Personalization

Use your Marketing Cloud Personalization data in Data 360 to create and deploy personalized content using Salesforce Personalization.

Using custom tools, you can more quickly and efficiently download or export the Marketing Cloud Personalization data model and catalog to portable files. You can then use existing processes to import this data into Data 360 and use it with Salesforce Personalization.

We’ve compiled information to help you with this process, and provided links to several resources to help you better understand how to use Salesforce Personalization. Check back often as we'll add more resources soon.

Adding Marketing Cloud Personalization Data to Data 360 Benefits of Marketing Cloud Next for Personalization Marketing Cloud Next for Personalization Requirements	Set Up Salesforce Personalization and Data 360 Help: Salesforce Personalization and Data 360 Set Up Implementation Guide: Salesforce Personalization (PDF)	Transfer Marketing Cloud Data to Data 360 Help: Transferring Marketing Cloud Personalization Metadata Help: Transferring Marketing Cloud Personalization Catalog Data
Get to Know Salesforce Personalization Trailhead: Salesforce Personalization: Quick Look Video: Salesforce Personalization Help: Salesforce Personalization and Data 360 Trailhead: Data Cloud Quick Look Video: Introduction to Data Cloud	Realize Value with Salesforce Personalization Features Help: Salesforce Personalization and Data Cloud Set Up Video: Generate Recommendations with the Personalization App Help: Configure a Recommender Video: Personalization Points and Decisions Help: Configure a Personalization Point Developer Doc: Personalize Web Experiences with the Salesforce Interactions SDK	Extend and Optimize Personalization with AI Help: Agentforce in Salesforce Personalization Video: Scale Real-Time Personalization with Agentforce (Connections 2025) Video: Drive Personalization with AI, Data, and Marketing Cloud (Connections 2025)

• Benefits of Marketing Cloud Next for Personalization
  Marketing Cloud Next for Personalization enables you to extend your Marketing Cloud Personalization data to Data 360 without affecting your existing Marketing Cloud Personalization setup and infrastructure.
• Marketing Cloud Next for Personalization Requirements
  Marketing Cloud Next for Personalization is intended only for customers currently using Marketing Cloud Personalization, and requires the use of a specific edition and certain Salesforce products.
• Enable Marketing Cloud Personalization and Salesforce Personalization Coexistence
  Marketing Cloud Personalization and Salesforce Personalization both use different Web SDKs. For these apps to operate together, you must enable them to coexist on the same website.
• Creating an Amazon S3 Connector to Ingest Marketing Cloud Personalization Data into Data 360
  To take advantage of what Salesforce Personalization has to offer, you need to transfer some Marketing Cloud Personalization metadata and catalog data into Data 360. You can do that with an Amazon S3 connector.
• Transferring Marketing Cloud Personalization Metadata
  Transfer Marketing Cloud Personalization data model to Data 360 with the assistance of the data model download tool. This purpose-built tool generates a .zip file of your Marketing Cloud Personalization catalog model as Data 360 metadata. You can then use this file to transfer metadata to Data 360 using data kit deployment.
• Transferring Marketing Cloud Personalization Catalog Data
  To assist with transferring catalog item data to Data 360, we have added a tool to extract your catalog data from Marketing Cloud Personalization.
• Marketing Cloud Personalization Sitemap Conversion
  The Marketing Cloud Personalization sitemap and the Data 360 sitemap are very similar in construction. However, certain Marketing Cloud sitemap components are incompatible with the Data 360 sitemap. These technical differences require modification before using the sitemap in Data 360.