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Marketing Cloud Personalization

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Marketing Cloud Personalization

Create an A/B Test Segment

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Create an A/B Test Segment

Create an A/B test segment to ensure a user falls into a specific segment across multiple campaigns. For example, you can also use an A/B test segment to split campaign traffic into intervals, such as halves, thirds, or quarters.

Required Editions

Permissions Needed
To create a segment:	A role with Segments Create/Edit permissions

In the Audiences section of the main navigation, select User Segments | User Segments.
Click New Segment.
Enter a Segment Name that describes its purpose.
Select Campaigns from the Select Category dropdown.
Select A/B Test Segment from the Select Campaigns Rule dropdown.
Enter the percentages for the Total population range fields. See A/B Test Intervals for more information.

Note The upper limit for the segment’s range isn’t inclusive. So, a segment with a range of 0–25% includes only users that are grouped between 0% and 25%, and not the users in the 25% group.
Click Save.