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            Create a Nested Segment for Marketing Cloud Personalization

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            Create a Nested Segment for Marketing Cloud Personalization

            A nested segment is a segment that excludes or includes at least one existing segment. You can combine segments into a nested segment by selecting at least one existing segment to use as an exclusion or inclusion.

            Required Editions

            Permissions Needed
            To create a segment: A role with Segments Create/Edit permissions
            1. In the Audiences section of the main navigation, select User Segments | User Segments.
            2. Click New Segment.
            3. Enter a Segment Name that describes its purpose.
            4. Select Gears from the Select Category dropdown.
            5. Select Audience | Segment from the Select Rule dropdown.
            6. Select includes or excludes.
            7. Select one or more segments from the Select segments dropdown.
            8. Click Save.
            Example
            Example

            • Example A—You can create a nested segment that includes users whose favorite product is running shoes and excludes users that have purchased running shoes in the past month.

            • Example B—You can create a nested segment that includes users that belong to your loyalty program and excludes users that haven’t logged in for one year.

             
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