Create Segments for Marketing Cloud Personalization

There are many ways in which you can create a segment.

• Create a Segment for Marketing Cloud Personalization
  A segment is a real-time grouping of users, or accounts, based on criteria you define using a set of segment categories and rules.
• Clone a Segment for Marketing Cloud Personalization
  You can clone a segment so you can reuse all or part of it in another campaign. This approach saves you time because you don't have to create an entire segment.
• Create A/B Test Segments for Marketing Cloud Personalization
  Use A/B test segments for tasks like wanting to ensure a user falls into a specific segment across multiple campaigns, or to split campaign traffic into intervals, such as halves, thirds, or quarters.
• Create a Segment Based on Account Profile Attributes
  Use account profile attributes to create segments for your campaigns that target accounts based on those attributes. This feature is available only if your account is set up to market to businesses.
• Create a Segment Based on a Specific Action Count
  Create segments for your campaigns to target users who complete one or more actions a specific number of times. To capture users who complete an action a specific number of times, create two action rules that relate to each other.
• Create a Segment Based on User Location
  Create segments for your campaigns to target users based on location, such as their ZIP codes, cities, regions, countries, and ISPs. If you have B2B Detect, you can use location-based segments to target visitors from specific companies and industries. Location-based segments are also helpful in understanding the data that the Personalization system captures about your site.
• Create a Segment Based on User Profile Attributes
  Use user profile attributes to create segments for your campaigns and target users based on those attributes.
• Create a Segment Based on Third-Party Integrations
  Create segments for your campaigns using any third-party integrations you have set up within the Personalization system.
• Create a Segment Based on B2B Detect Data
  Create segments for your campaigns that target users according to IP data sources and NAICS industry codes. This feature is available only with B2B Detect. Using B2B Detect, you can create personalized calls-to-action, case studies, and banner images based on a user’s industry or company name. You use three location rules to create the segment for B2B Detect data.
• Create Manual Segments for Marketing Cloud Personalization
  Manual segments consist of a fixed, specified list of users, as opposed to rule-based segments, whose users are determined in real time based on a defined set of criteria. Create manual segments to group known users, or accounts, based on data that the Personalization system doesn’t collect or data that’s available through third-party integrations.
• Create a Nested Segment for Marketing Cloud Personalization
  A nested segment is a segment that excludes or includes at least one existing segment. You can combine segments into a nested segment by selecting at least one existing segment to use as an exclusion or inclusion.