You are here:
Segment Properties
A segment is a real-time grouping of users, or accounts, based on criteria you define using a set of segment categories and rules. With segments, you can add another layer of personalization to your campaigns, and gain deeper insight into your customers.
To view the details for a segment, you select from the main navigation, and select the desired segment. Hovering over a column displays three stacked dots that you can click to select options for sorting and displaying additional columns. The pane at the bottom of the page provides an overview of the segment, lists the campaigns that are using it, and gives its history. Clicking Details provides additional information.
These tabs provide detailed information about a segment.
| Tab Name | Description |
|---|---|
Users |
Lists the users who are currently members of the segment. A green circle indicates a user that’s currently active on your site. You can select a user to view some basic information on the Overview tab. The In Segments tab lists all segments that the user belongs to. Clicking Details displays the user's unified customer profile. |
Membership |
Shows the segment’s membership trends compared to the global average. You can select additional segments to see when the Personalization system adds or removes users from a segment, which is helpful in analyzing how a campaign affects a particular segment. |
Segment Compare |
Displays the Active Users History graph. You can select additional segments to compare users, engagement, activity, KPIs, and other actions across segments. You can compare by averages or totals. The revenue report in the Segment Compare tab considers the segment creation date, the selected timeframe, and the segment membership and active users within the segment during the specified timeframe. If no users are present in the segment within the selected timeframe, the report calculates revenue based on active users across the entire segment. |
Category Affinities |
Shows views, view time, purchases, and revenue by category for the segment’s users. The sunburst chart represents hierarchical data in rings. The innermost ring is the top-level category, the second ring is all second-level categories, and so on, depending on the complexity of your site. You can hover over the rings to view affinities for that category. This tab is available only for retail and ecommerce sites. |
Setup |
Where you can edit the segment, and set up an email report. |
