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View Segment Statistics for Marketing Cloud Personalization
Review segment performance across all your segments on the User Segments screen.
The User Segments screen contains various statistics columns that provide key insights into your segment performance.
To access the User Segments screen, click User Segments > User Segments in the left-hand navigation menu.
| Column | Description |
|---|---|
| Visit Count | Total number of visits |
| Avg Visit Duration | Average visit duration |
| Avg Pages Per Visit | Average number of page views per visit |
| Revenue | Total revenue generated |
| Orders | Total number of orders placed |
| Revenue Per Visit | Average revenue generated per visit |
| Average Order Value | Average value of each order |
| Conversion Rate | Percentage of visits that resulted in an order |
By default, the User Segments screen displays Visit Count, Avg Visit Duration, Avg Pages Per Visit, and Revenue. To add or remove statistic columns, click the three dots next to any column name, select Columns, and choose the columns to add or remove.
Note Segment statistics are calculated from the segment creation date
onwards. Any user data recorded before the segment creation date aren’t included in
these statistics.
See Also
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