Server-side campaigns integrate testing and personalization at the server-to-server
level. While Marketing Cloud Personalization handles the campaign logic, you need a developer
to write the code to call the appropriate APIs and provide information about the website
visitor.
Required Editions
Available in: Premium Edition.
About Server-Side Campaigns Learn about how server-side campaigns work and about implementation roles and responsibilities.
Create a Server-Side Campaign You can create server-side campaigns to personalize experiences across multiple channels with a single campaign.
Publish a Server-Side Campaign After you test your campaign thoroughly, publish it so that it’s visible to qualified users.
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