Set Up Marketing Cloud Personalization

Set up your Marketing Cloud Personalization org by configuring account and access settings.

• Personalization Account Settings
  During your Marketing Cloud Personalization implementation, your development and marketing teams work with your Salesforce account manager to configure the Personalization account settings for your organization. Within those settings, you define and configure your data model and integration setup. You can then access and adjust key configurations.
• Access Management
  Administrators control user and Salesforce employee access to Personalization. Access to Personalization starts within Marketing Cloud Engagement, but administrators manage user roles and permissions in Personalization. Administrators also manage user data changes, SFTP users and files, and two-factor authentication.