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Marketing Cloud Personalization Permissions in Marketing Cloud Engagement
You can open Personalization directly from Marketing Cloud Engagement after an administrator sets up access.
Before users can access Personalization, administrators must coordinate with users to set up permissions and access.
| Item | Description |
|---|---|
| Marketing Cloud administrator | Set permissions to Personalization for at least one administrator and any number of users. |
| Personalization user | Log in to Engagement and navigate to Personalization to create your Personalization user account. You can’t access any datasets in your account until a Personalization administrator gives you a role with permissions. |
| Personalization administrator | Create roles in Personalization and assign at least one role to each user account. |

