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About Access Management and User Data
Learn about managing access and user data.
Personalization Permissions
A Marketing Cloud Engagement admin must enable Personalization features and add permissions for users. After this is done, a user can open Personalization in the marketing app, to finalize their account. Then, the admin can assign each user at least one role in Personalization so that they can access one or more Personalization datasets.
User Data Changes
Consumers have the right to limit, modify, and request removal of the data companies collect about them. You can fulfill consumer data requests in Personalization or with the Personalization REST API, which uses API tokens to authorize all data changes.
SFTP Users and Files
You can send and receive data automatically using a secure FTP site. An administrator can create and manage SFTP credentials and view SFTP files in Personalization.
Two-Factor Authentication
If your company isn’t using SAML, you can enable two-factor authentication (2FA) to add another layer of security to Personalization.
