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Marketing Cloud Personalization
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          Filters for Triggered Campaigns

          Filters for Triggered Campaigns

          You can apply user behavior or catalog filters for some triggered campaigns to refine qualification for trigger activation. A user behavior filter is based on customer interaction with the trigger items. A catalog filter is based on catalog attributes. For example, you can add a catalog filter to a product back in stock trigger to have it activate only if the item price is less than $100. Or, you can add a behavior filter so the trigger only activates if the user favorites the product.

          • Behavior Filters
            A user behavior filter is based on customer interaction with the trigger items. Your developer configures these item actions in your account. You can add multiple user behavior filters, and the user must meet all the criteria to qualify for the trigger.
          • Catalog Filters
            A catalog filter is based on the catalog attributes and dimensions that you’ve assigned to the item type.
           
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          Salesforce Help | Article