Trigger Frequency

Frequency limits apply to the number of triggers that Marketing Cloud Personalization sends for a user profile for a specified time period.

• About Trigger Frequency
  You can set a limit on the number of triggers that Marketing Cloud Personalization sends for a user profile at a few levels.
• Set the Trigger Item Frequency Filter
  Set how often a trigger item appears during a campaign at the item level.
• Set a Global Trigger Frequency Limit
  You can control how many triggers activate during a specific time across all campaigns and for every item in your catalog. For example, you can set a global trigger frequency limit to 3 times a week, 12 times a year, and 50 times maximum. This limit applies to all campaigns and items.
• Change the Frequency Limit for a Campaign
  When you create a triggered campaign, you configure how many times the campaign activates for a profile during a specific time or for all time. You can change the frequency limits for an existing campaign.