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Product Price Reduction Trigger
Use this trigger to reach customers when a product they viewed but didn’t purchase drops in price. The user must have viewed the in-stock product (the product’s inventory count or units in stock value is greater than zero, null, or empty) for a minimum amount of time within a specified number of days. Marketing Cloud Personalization uses a minimum view time to filter out customers that look at a product only for 1 second before they navigate away. The trigger checks every 30 minutes for qualifying products that have a price drop greater than the configured minimum price percent reduction.
You can select this trigger type when you create a triggered campaign. For more information, see Create a Triggered Campaign.
Campaign Qualification
For a product to qualify, it must have the same price for at least 1 week before the reduction. The reduced price must remain unchanged for at least 2 hours for Personalization to update it in your catalog and trigger the campaign. You can adjust these thresholds at the dataset level.
Dataset-Level Configuration Options
The dataset-level configuration is applied to all campaigns that use this trigger. For example, if you have two Price Reduction campaigns, you can configure different trigger behaviors at the campaign level, but the dataset configuration applies to both.
Configure dataset-level trigger options in Settings > Catalog and Profile Objects > Catalog Settings > Trigger Items.
| Option | Description |
|---|---|
| Minimum Time for Reduced Price | The minimum number of hours that the new price is available for a product before the trigger is activated. |
| Minimum Time for Original Price | The minimum number of days that the product had the previous price before the trigger is activated. |
Campaign-Level Configuration Options
You can set these options when you add a price reduction trigger to a campaign.
| Option | Description |
|---|---|
| Minimum Price Percent Reduction | The minimum percentage between 5–100 that the product price must drop. Determine the percentage based on what you typically mark down the majority of your product catalog during a sale. |
| User Activity Lookback | The number of days to look back when assessing whether the customer showed strong intent toward the product with the price drop. Consider the typical frequency of price changes in your product catalog compared to the typical visit frequency of your customers. |
| Minimum View Time | The number of seconds a user must spend viewing the product. Fewer seconds make more products eligible to activate the trigger. |
| Sort Items by (descending) | How to sort multiple products with a price drop that meet the view-time requirement. If you configure the campaign to show a limited number of reduced price items, only the top products based on the sort order are included. |
| Catalog Filters | Add filters for product average rating, price, features, or a custom field. |
| Behavior Filters | Add filters for user behaviors such as whether the user did or didn’t favorite, add to cart, purchase, receive recommendations, or view certain products. |
| Triggered Item Frequency Limits | Override the trigger item frequency limit. If you select this option, Personalization ignores the limit in Catalog and Profile Objects. |
| Campaign Frequency Limits | Control how many times a triggered campaign activates for a profile. |
