Demand Generation - Open-Time Email Use Cases

Personalization Open-Time Email delivers personalized product recommendations each time a recipient opens an email. It uses your existing email campaigns and sends notifications through your current Email Service Provider (ESP). You send email campaigns using the same tools you currently use. To enable messages to be personalized at open time, you add HTML generated by the Open-Time email tool.

Using Open-Time Email helps you solve the challenge of personalizing all types of email at scale, including:

• one-to-all broad-based commercial calendar campaigns
• one-to-many targeted segment-specific communications
• one-to-one automated emails based on high value subscriber events or actions

Assume you've captured the email address of a website visitor and they’ve qualified for your email campaign stream. You're now able to include up to the moment, relevant cross channel content within your emails rendered at time of open. Content populates each time a subscriber opens an email. You ensure that each individual receives the most up-to-the-moment, relevant content, regardless of where they are in their customer journey.

To personalize your website to increase the conversion rate at each step along the path, consider the customer lifecycle with the following six stages. Determine the qualification criteria for each stage of the funnel and what you want customers to do to advance to the next stage. Then layer in real-time personalization that makes it easier for website visitors to continue the journey.

To learn how to deliver real-time, personalized content in your email campaigns, click Acquisition or Customer Success for one of the following campaign types.