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            Retail - Journey Builder Triggered Email Use Cases

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            Retail - Journey Builder Triggered Email Use Cases

            Check out these example personalization use cases of Journey Builder triggered email campaigns for retail.

            Tip
            Tip New to Marketing Cloud Personalization and Journey Builder integration? If you haven’t sent segment data from Marketing Cloud Personalization to Journey Builder before, refer to the Triggered Campaign Use Cases instead. They offer all the Journey Builder use case functionality plus additional real-time use cases that Journey Builder use cases don’t support.
            Note
            Note Segment Join is based on real-time user events tracked by Marketing Cloud Personalization. Sending a user to Journey Builder upon segment join doesn’t support the segment join that occurs during the daily segment refresh.

            Marketing Cloud Personalization:

            • Listens through web, mobile, API, and data feeds
            • Constantly gathers data about visitors, your catalog, and other systems
            • Updates existing Marketing Cloud Personalization segments and adding any new segment members to Journey Builder in real time

            You can use segments to add prospects and customers to Journey Builder Journeys within moments of data changes.

            Use Open-Time Email to personalize the content within each email at the point that it’s opened by the recipient, further enhancing the real-time nature of your personalization across multiple channels.

            For example, you could create a segment of visitors who view a specific category or brand, then trigger a journey, which includes Open-Time Email content recommendations for these segment members. Or pass the details of visitors who sign up for your loyalty program then email your thanks for signing up and include recommended products based on their affinity, through Open-Time email.

            Tip
            Tip The following use cases provide segment examples that can be passed from Marketing Cloud Personalization to Journey Builder at different points of the prospect and customer lifecycle. Each link takes you to an article that talks about the use case and the challenges you face and details how to overcome them using segments and Journeys.

            Life cycle stages for financial services

            Onboard Discover Compare Convert Expand Retain
            Contextually introduce and inform. Capture key identity elements. Inspire and ensure easy exploration of relevant products and content. Encourage active product evaluation. Recognize signs of defection. Eliminate friction points. Prevent abandonment. Intelligently cross- and up-sell to increase UPT and AOV. Reinforce relationship. Continually nurture to grow LTV.
            Signed up for email No product views Viewed a specific brand Purchased a specific brand No purchases or visits in X days
            Signed up for loyalty program Viewed a specific category" Purchased a specific category Anniversary or birthday milestone
            Created an account Viewed a specific gender Purchased a specific gender Loyalty tier achievement
            Multiple visits + no purchases Post-purchase thank you + prompt for review Hasn't engaged with app in X days

            See Also

             
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