Demand Generation - Triggered Campaign Use Cases

Check out these example personalization use cases of triggered campaigns.

Life cycle stages for demand generation

Research	Discover	Validate	Onboard	Inform	Expand
Contextually introduce and inform. Capture key identity elements.	Inspire and ensure easy exploration of relevant products and content.	Encourage active product evaluation. Recognize signs of defection	Reduce time to value with the product or service.	Increase adoption throughout the customer lifecycle.	Nurture and grow LTV while reducing attrition.
No Email Address Available	Multiple Site Visits	Multiple Case Study Views	First Log in to Product	Multiple Support Content Views	Viewed Additional Products or Features
	Multiple Content Views	Abandoned Form Completion	Not Taken Key Onboarding Actions	Promote Training Courses	Purchased New Product
	Content Download	Event / Webinar Promotion	Completed Onboarding Actions	Event / Webinar Promotion	Ask for Customer Satisfaction Survey Completion
	Email Sign Up Abandon	Demo / Event Sign Up	Training Sign Up Reminder	New Product or Feature	Targeted Cross Sell and Upsell
	New e-book	Alert the Sales team when target prospects are on site	Not logged in for X Days

Product Area