Demand Generation - Web Use Cases

Drive impact on websites with personalization use cases that other customers have used in web campaigns for demand generation.

Life cycle stages for demand generation

Research	Discover	Validate	Onboard	Inform	Expand
Contextually introduce and inform. Capture key identity elements.	Inspire and ensure easy exploration of relevant products and content.	Encourage active product evaluation. Recognize signs of defection	Reduce time to value with the product or service.	Increase adoption throughout the customer lifecycle.	Nurture and grow LTV while reducing attrition.
Bounce Prevention	Einstein Recipes - Content	Einstein Recipes - Case Studies	Onboarding Next Steps	Highlight Unused Features
Targeted Static Content (Non Gated)	Continue the Conversation	Abandoned Sign-up Form Exit Intent	Onboarding Assistance	Personalized Home Page
Einstein Recipes - Blogs	Email Capture	Demo or Free Trial Request	Einstein Recipes - Integration Documentation	Webinar / Event Promotion	Targeted Cross Sell and Upsell
Industry Based Banner	Targeted Static Content (Gated)		Product Tour Videos	Einstein Recipes - Support Documentation	Ask for a Survey Completion
Referring Source Targeting	Targeted Static Content (Gated)		Product Tour Videos	Einstein Recipes - Support Documentation
Demand Generation - Marketing Cloud Personalization Surveys (Premium Edition only)			Customer Success - Marketing Cloud Personalization Surveys (Premium Edition only)

Product Area