Health and Life Sciences - Web Use Cases

Drive impact on websites with personalization use cases that other customers have used in web campaigns for health and life sciences.

Life cycle stages for travel

Research	Discover	Validate	Onboard	Inform	Expand
Contextually introduce and inform. Capture key identity elements.	Inspire and ensure easy exploration of relevant products and content.	Encourage active service evaluation. Recognize signs of defection.	Reduce and remove friction points for new patients and customers.	Increase adoption throughout the customer lifecycle.	Nurture and grow patients and customers while reducing attrition.
Bounce Prevention	Einstein Recipes - Healthy Living	Einstein Recipes - Patient Stories	Patient Sign Up	Appointment Reminders	Ask for Survey / Review
Location Based Banner	Email Capture	Abandoned Sign-up Form Exit Intent	Make an Appointment	Important Updates	Einstein Recipes - Healthy Living
Referring Source Targeting	Targeted Static Content	Einstein Recipes - Patient Services	Einstein Recipes - Patient Resources	Einstein Recipes - Health and Wellness Guidance	Einstein Recipes - Patient Resources
Referring Source Targeting	Einstein Recipes - Products	Einstein Recipes - Patient Services	Patient - Marketing Cloud Personalization Surveys (Premium Edition only)		Annual Physical Reminders

Product Area